Netflix is home to some of the most talked about reality TV shows in the world. From Selling Sunset to Squid Games: The Challenge to Perfect Match, this top-tier roster has sparked a vibrant community. A few fans coined a name for the collective: the Netflix Reality Universe.​

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So, we listened to the fans and officially introduced the Netflix Reality Universe, a way to brand, rally and unite Netflix's reality shows, cast and community. 

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To kick things off, we engaged fans with an NRU superlative vote, where they nominated their favorite stars for categories like 'The Biggest Flirt' to 'Ultimate Reality BFFs'. Simultaneously, nominated stars took to social spreading awareness for the vote and their NRU pride.

 

Nominees prepared for the winners to be announced at the Netflix Summer Break event, by answering fans burning questions about what it's like to be a Netflix Reality star.

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What started with the fans, ended with the fans, and helped solidify the Netflix Reality Universe in pop culture. In the first week we garnered 60+ talent partners, 246 social posts with 152 Million in potential reach. And it was completely organic.