Client: Brave Beginnings
Role: Art Director
Partner: Cat Samarista
Cat Samarista and I met, became C+C Music Factory, and fell in agency love. We then applied for Cannes Young Lions in the print category with Brave Beginnings as the focus. The company helps hospitals get special equipment for premature babies.
After hours of brainstorming—I was actually a preemie—we made this and placed in the top ten.