CANNES

YOUNG LIONS - 2018

🏆 2nd place- DIGITAL

Client: Jack and Jill Late Stage Cancer Foundation

Agency: N/A

Role: Art Director

Partner: Cat Samarista

Cat Samarista and I teamed up again for another round of Cannes Young Lions. This time we were tasked with creating a digital campaign for the Jack and Jill Late Stage Cancer Foundation (JAJF), in about two weeks. Here's what we came up with.

JAJF's mission is to create positive, lasting memories for families. Because of that, we’ll partner with another company who also makes a lot of positive, lasting memories for families: HQ Trivia. With HQ Family, the hot live-gaming app will allow players to donate $1 for 10 extra seconds, with all proceeds going to JAJF. HQ Family will take place on Sunday, August 5 for American Family Day.

On March 4, 2018, HQ hit a record-setting 2.1 million players competing for a $50,000 cash prize. With PayPal integrated into the app for winners to cash out, if just 5% of that audience participated in HQ Family, we would’ve raised over $100,000 in under 20 minutes一enough for 70 WOW! Experiences for one of the fastest fundraisers ever.