Cat Samarista and I teamed up again for another round of Cannes Young Lions. This time we were tasked with creating a digital campaign for the Jack and Jill Late Stage Cancer Foundation (JAJF), in about two weeks. Here's what we came up with.

​

JAJF's mission is to create positive, lasting memories for families. Because of that, we’ll partner with another company who also makes a lot of positive, lasting memories for families: HQ Trivia. With HQ Family, the hot live-gaming app will allow players to donate $1 for 10 extra seconds, with all proceeds going to JAJF. HQ Family will take place on Sunday, August 5 for American Family Day.

​

On March 4, 2018, HQ hit a record-setting 2.1 million players competing for a $50,000 cash prize. With PayPal integrated into the app for winners to cash out, if just 5% of that audience participated in HQ Family, we would’ve raised over $100,000 in under 20 minutes一enough for 70 WOW! Experiences for one of the fastest fundraisers ever.