Agency: Conscious Minds
Role: Senior Art Director
Nike came to us to help create assets for the launch of FlyEase footwear in Greater China. FlyEase footwear features innovative technology that allows nearly hands-free entry with the goal for the wearer to get in and go faster than ever before. We were tasked with capturing both full body and product centric assets in still and motion for 5 different shoes for a total of over 100 deliverables.
**Safely shot during COVID following best practices**