Agency: Conscious Minds
Role: Senior Art Director
Tasked with creating a bank of assets for the Holiday Gear Up for kids basketball, in the midst of covid, we did just that. The purpose of this shoot was to capture the joy that comes with playing basketball. This effort consisted of 3 refreshes with 5 looks each. Conception, pre-production, casting, merchandising, production and post-production took place in a matter of weeks.