GOODBYE EXTRA,

HELLO UNLIMITED

Client: Panera

Agency: Conscious Minds

Role: Senior Art Director

To promote Panera's $8.99/month unlimited coffee subscription, we created Goodbye Extra, Hello Unlimited. An over the top spin on the coffee tropes we love to hate in contrast with Panera's no-nonsense, affordable yet premium offerings. Starring Wells Adams from the Bachelor franchise, and Caliber (unicorn) from your dreams, this piece became a bright spot in a challenging 2020.

Featured in Adweek