PC Game Pass has everything PC players want, but they didn't know it. So, we created a global awareness campaign to let the world know that if you want new games day one, high-quality titles, member benefits and one low monthly price: We got you.

​

This campaign kicked off with a series of influencer-led, elevated play-throughs to seed the "We got you." language. ​At launch, we dropped the first series of self-aware spots featuring a range of IP from the 10 total, including Call of Duty: Black Ops 6, Indiana Jones and the Great Circle, The Sims 4 and Goat Simulator Remastered. Then we made a splash, bringing "We got you." to the red carpet with an unexpected sponsorship at the 2024 Streamer Awards.

​

​