Role: Art Director
Partners: Cat Samarista and Marina Rutenberg
In 2018, we used AirDrop to start a conversation about #MeToo at Cannes.
For an intrusive pop-up, we did pretty great. In just the 5 days we were there for Cannes Lions, we had 200+ unique visitors from 15 different countries--and they're still rolling in. The total is now at 39 countries around the world through purely organic sharing.
The best part? While there, we received our own Unsolicited AirDrops from other Peggy Olsons.